Retail start-up U*tique and trendsetting beauty retailer Studio at Fred Segal are bringing the future of luxury retail to Los Angeles with the world premiere of U*tique Shop. According to the company, U*tique Shop is the world’s first interactive, automated luxury store for “life’s little emergencies and indulgences.”

Positioned at the intersection of style, technology and convenience, U*tique Shop will offer an assortment of iconic “must haves” from today’s luxury and beauty segments, such as Aira Cosmetics Company’s Signature Mink Eyelashes in medium-length glamour style.